Wellington's best boutique shopping

Featuring a curated range of local and international labels, great service and stylish store fit-outs


66A Ghuznee Street, Te Aro, Wellington

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On one of Wellington's trendiest streets, Sully's is the place to be for chic, independent fashion.

Uber cool and a little bit quirky, the boutique is owned by Hannah Sullivan, a familiar face in the capital's fashion retail industry. Wanting to bring a slice of the global fashion scene to the capital, Hannah has handpicked all the brands stocked at Sully's. Most of the labels are small and independent with an interesting story to tell - which Hannah is always happy to share with her customers.

While much of Sully's curated collection comes from overseas, a few labels have been sourced from closer to home. Aucklander Zoe McBride's jewellery and cosy creations from Wellington Knits can be found in-store, alongside a thoughtful selection of fashion, accessories, and skincare. All of Sully's products are ethically made from recycled or organic materials.


Madame Fancy Pants

225 Cuba Street, Te Aro, Wellington

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A boutique specialising in all things wonderful, Madame Fancy Pants has been a Wellington favourite since it opened in 2007.

Owned and run by the charismatic Claire Terry, who also designs jewellery under the Madame Fancy Pants brand which is made nearby.

At MFP you’ll find beautiful clothing, jewellery, stationery, accessories, baby goods and a whole bunch of other types of wonderful from a range of brands and makers from around New Zealand and the world.


Coco Wellington

128 Willis Street, Te Aro, Wellington

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Coco is one of those hidden gem stores that you need to seek out. Stocking hard-to-find labels from New Zealand and beyond, this high-end boutique on Willis Street is the perfect place to find a special occasion outfit. In an elegant, gallery-like retail space, Coco presents Australian labels like Zimmermann alongside New Zealand brands like Kathryn Wilson, Saben, Shjark, and Charmaine Reveley. You never know what you’ll find at Coco, but you’ll be so glad that you sought it out.



30 Ghuznee Street Te Aro, Wellington

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KAUKAU brings together, contemporary art and design under one roof. 

Established by Nadya France-White (formerly ENA) and Prak Sritharan (formerly Precinct 35). They've created a space that highlights evolving makers, designers, and artists that they've worked with previously.

With a mix of objects, whare items, clothing, accessories, and art in the store - there's a variety of creative goods that'll tick your shopping list off, in one spot. 


Good As Gold

20 Bond Street, Te Aro, Wellington

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When you see a stylish local on the streets of Wellington, chances are they shop at Good as Gold. The independent family-owned streetwear store brings together a curated selection of brands from around the globe, as well as some local and New Zealand labels. The staff are friendly (and very well-dressed) and the store has a laidback and very chilled vibe. From sneakers to jeans to dresses and accessories, Good as Gold has some real treasures in store for you.



19 College Street, Te Aro, Wellington

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Goodness is another boutique that started off on Jackson Street and became so popular, it opened a second store in central Wellington. Make like a local and fall in love with Goodness’ carefully curated designer collections of clothing, jewellery, accessories and footwear sourced from New Zealand and international labels. The store also stocks its own eponymous label, designed by store owner Chris Hales, which has a focus on natural fabrics, textures and colours.


Wanda Harland

148 Willis Street, Te Aro, Wellington

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With an emphasis on ethically-made garments, Wanda Harland has a good eye for wearable, well-made garments that will last. Bringing together a curated collection of covetable labels from local, New Zealand and international designers, the Willis Street store is the second for Wanda Harland, which began with a store on Jackson Street. With a good number of pieces from each represented designer, this is the kind of store where you can happily spend some time browsing.



49 Courtenay Place, Te Aro, Wellington

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Intimate pieces call for an intimate space, and that’s exactly what Underlena’s new showroom is.

Only available by appointment, owner Maxine is bringing her love of beautiful, modern, and consciously-made lingerie to Pōneke. Make a booking for her Courtenay Place showroom for a personalised fitting for some of the most beautiful undergarments you’ll find in the city. All of her pieces are equally luxurious and wearable, sourced from brands that focus on longevity and quality.

Fittings are complimentary and can be for individuals or groups. Head to her website to book.



103 Customhouse Quay, Wellington

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With a classic industrial warehouse feel, Zambesi’s Wellington store is the home of avant-garde labels for men and women. The in-store edit includes their own Zambesi collections, plus New Zealand and international labels. Zambesi is one of New Zealand’s foremost and longest-running fashion labels and was founded in 1979 by Elisabeth and Neville Findlay. Zambesi is the place for enduring fashion with unexpected twists, with a clever mix of practicality and imagination.


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