Brand new: hot new shops

Shop your way around Wellington at the freshest new stores, boutiques, pop-ups, and galleries


110 Victoria Street, Te Aro, Wellington

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If you're on the hunt for fresh footwear, walk your way to SOLECT.

The Victoria Street boutique stocks the coolest kicks from the brands you know and love, and a few that may become your new favourites. Classic boots from Dr Martens, comfy sandals from Birkenstock, or some fresh white adidas sneakers can all be found in-store, and the friendly staff can help you find a fit worthy of Cinderella.


66A Ghuznee Street, Te Aro, Wellington

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On one of Wellington's trendiest streets, Sully's is the place to be for chic, independent fashion.

Uber cool and a little bit quirky, the boutique is owned by Hannah Sullivan, a familiar face in the capital's fashion retail industry. Wanting to bring a slice of the global fashion scene to the capital, Hannah has handpicked all the brands stocked at Sully's. Most of the labels are small and independent with an interesting story to tell - which Hannah is always happy to share with her customers.

While much of Sully's curated collection comes from overseas, a few labels have been sourced from closer to home. Aucklander Zoe McBride's jewellery and cosy creations from Wellington Knits can be found in-store, alongside a thoughtful selection of fashion, accessories, and skincare. All of Sully's products are ethically made from recycled or organic materials.

ahu boutique

115 Victoria Street, Te Aro, Wellington

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In the heart of Victoria Street’s shopping precinct, ahu boutique is dedicated to high end, contemporary Māori design and fashion.

ahu boutique is the mahi of owner and Rotorua designer Adrienne Whitewood (Rongowhakaata). Her designs take traditional Māori concepts to create unique prints and silhouettes, giving the body movement through design. Adrienne hopes to create an emotional connection to indigenous design through her work.

Adrienne’s store in Pōneke is what she calls “The House of Māori Fashion”. The shop offers exclusive Aotearoa-made products created by different talented Māori designers and artists, alongside her own work. Visit the bright and welcoming space for a range of beautiful clothing, homeware, art, jewellery, and accessories.

That Was Then, This is Now

8 Lombard Street, Wellington Central, Wellington

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Tucked down Lombard Lane is a one-stop-shop for the lads in your life, or anyone looking for some fresh workwear and a slick new haircut.

That Was Then, This Is Now sells quality menswear from local and international labels, favouring utilitarian and military styling and elevated classics. Shop from brands like Samurai Denim and Red Wing Shoes alongside local labels like Thom Morison. You’ll find wardrobe staples that will be a permanent rotation in both your work and weekend outfits.

While you’re there, pop out the back for a fresh cut from Tom, the owner. A familiar face from Wellington barbershops, Tom is providing haircuts, fades, and beard trims Wednesday-Saturday. Book online or head into the shop.

Kathryn Wilson

233-237 Lambton Quay, Old Bank Arcade, Te Aro, Wellington

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Put your best foot forward at Kathryn Wilson, the fresh footwear boutique in the Old Bank Arcade.

A Massey Wellington graduate, Kathryn has brought her fabulous footwear to the capital in a beautiful flagship store.

The brand is known for shoes that are fashion-forward, classic, and comfortable, which has also been reflected in her space. The bright white interiors are ultra-feminine and glamorous, while still being comfortable. Head in-store for your next perfect party shoe or gorgeous bag, and leave feeling a little more fabulous than when you went in.


27 Rimu Street, Eastbourne, Lower Hutt

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Have you ever dreamt of quitting your 9-5 and opening your dream store by the sea? Well, head to Eastbourne’s chic homeware boutique, Goldie, and you can ask owner Fran Drager all about it.

After working in marketing for over a decade, Fran put on her out of office – for good – and headed to the seaside to open Goldie. With a focus on quality and thoughtful design, the store is home to a carefully selected range of homewares, artisan foods, children’s clothing and toys, and interesting books.

Take a trip around the bays and stop in at Goldie – you might find yourself reconsidering your day job, too.


49 Courtenay Place, Te Aro, Wellington

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Intimate pieces call for an intimate space, and that’s exactly what Underlena’s new showroom is.

Only available by appointment, owner Maxine is bringing her love of beautiful, modern, and consciously-made lingerie to Pōneke. Make a booking for her Courtenay Place showroom for a personalised fitting for some of the most beautiful undergarments you’ll find in the city. All of her pieces are equally luxurious and wearable, sourced from brands that focus on longevity and quality.

Fittings are complimentary and can be for individuals or groups. Head to her website to book.

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