Shop for top New Zealand labels on Victoria Street

Full of New Zealand and Wellington labels, this part of town has some absolute hidden gems. Take a walk down Lombard Laneway to find local designs and coffee

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Yu Mei

85 Victoria Street, Te Aro, Wellington

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If Wellington has an ‘it’ bag, it would most certainly be made by Yu Mei. Founded by Wellingtonian Jessie Wong, Yu Mei create leather bags and accessories that are functional with an understated luxury that is made in the heart of Wellington.

Yu Mei’s flagship store on Victoria Street has a clean and minimalistic design and is a stunning place to experience Yu Mei’s often-updated collection of leather goods, which ranges from bags to wallets and accessories. Each Yu Mei design is made from 100% South Island, New Zealand farmed and tanned deer nappa which makes for an object that’s unbelievably soft and develops a lovely patina with age.

Not For You Clothing

34 Manners Street, Te Aro, Wellington

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Jerome Taylor, the owner and designer behind Not For You clothing label, is the first to acknowledge that his fashion isn't for everyone – but he's totally fine with that. The name came about after someone tried on one of his pieces and said, 'It's not for me'. An ex-roofer, Jerome has always been interested in art and had his start in fashion selling his screen printed t-shirts around Wellington out of his Mitsubishi Mirage. 

Jerome takes his inspiration for his garments and collections from art and life around him; Not For you debuted at New Zealand Fashion week in 2017 with a thoughtful collection that explored homelessness (followed up with an appearance at Vancouver Fashion Week in 2018). Not For You now has a permanent home on Manners Street showcasing their collections plus a curated range of garments by upcoming local designers.

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Wilson Trollope

1/115 Victoria Street, Te Aro, Wellington

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Wilson Trollope is the fashion label of Wellington designer, Annabelle Wilson. Launched winter 2013, the label is named after Annabelle’s grandmothers, who were both stylish and talented dressmakers themselves and taught her their craft.

Wilson Trollope has an understated polished elegance with classic, uncomplicated silhouettes and engaging prints.

Wilson Trollope’s flagship store on Victoria Street is the perfect place to delve into the designer’s seasonal collections.

Deryn Schmidt

16 Lombard Street, Te Aro, Wellington

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Local Wellington designer Deryn Schmidt is known for her exquisite tailoring and impeccable finish. Applying a modern interpretation to classic shapes, her pieces are timeless investments for your wardrobe. All garments are locally-designed and proudly 100% New Zealand-made. Deryn’s flagship store on Jackson Street also doubles as a workroom so you will often find her designing or cutting the latest styles there or visit her second store on Lombard Laneway.

Shop floor at Deryn Schmidt on Lombard Street
World candles
World fragrances
World clothes


102 Victoria Street, Te Aro, Wellington

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World’s Wellington store is part show-room, part-gallery, part-theatre and part-perfumery. The large World store on Victoria Street stocks the World clothing collections, as well as a huge range of artisan luxury fragrances – heaven for anyone into niche and hard-to-find fragrances. New Zealand designers Dame Denise L'Estrange-Corbet and her husband Francis Hooper are behind the World brand which is one of the leading and most avant-garde fashion houses in New Zealand known for their flamboyance and theatricality.

Juliette Hogan

88 Victoria Street, Te Aro, Wellington

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Known for her impeccably tailored clothing, Juliette Hogan makes ready-to-wear collections that you will want to wear every day.

Using a simple palette of neutral tones interspersed with highly anticipated signature prints, Juliette Hogan’s pieces have a simple sophistication and elegance. Where possible, Juliette Hogan produces her clothing in New Zealand and uses natural fabrics like New Zealand merino and wool for pieces that are designed to last.

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Juliette Hogan outdoors coat
Clothes rack at St Fabiola in Lombard Lane
Shop floor at St Fabiola in Lombard Lane
Artwork at St Fabiola in Lombard Lane

St Fabiola

115 Victoria Street, Te Aro, Wellington

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When you’re in the need of a statement piece, be it clothing, jewellery, footwear or art, pop into St Fabiola. 

St Fabiola, named for the patron saint of divorced people, is an edgy boutique where owner Kirsten Sutherland edits a collection of New Zealand fashion labels, as well as art by leading New Zealand contemporary artist Fiona Pardington. Kirsten is also a talented artist herself creating detailed embroidered works – she also worked on the Hobbit trilogy as the main digital embroiderer.


104 Victoria Street, Te Aro, Wellington

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Fitting for a label most famous for their beautiful underwear, Lonely’s flagship store on Victoria Street is a private sanctuary that’s hidden from view from the street. Designed by leading architectural designer Rufus Knight (also behind Aesop and Yu Mei store fitouts), the marble and concrete walls and floor are juxtaposed with a stunning purple sofa and a rustic handwoven rug. Shopping at Lonely is a lovely experience where every detail has been thought through: from the staff, to the complimentary sparking water and the beautiful dried flower arrangements at the door.

Shop floor at Lonely on Victoria Street
Shop floor at Wanda Harland on Wakefield Street
Clothes rack at Wanda Harland on Wakefield Street
Shop counter at Wanda Harland on Wakefield Street

Wanda Harland

148 Willis Street, Te Aro, Wellington

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With an emphasis on ethically-made garments, Wanda Harland has a good eye for wearable, well-made garments that will last. Bringing together a curated collection of covetable labels from local, New Zealand and international designers, the Wakefield Street store is the second for Wanda Harland, which began with a store on Jackson Street. With a good number of pieces from each represented designer, this is the kind of store where you can happily spend some time browsing.

Kate Sylvester

26 Cuba Street, Te Aro, Wellington

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Celebrated Zealand designer Kate Sylvester is known for her intelligent and feminine designs that riff off pop culture, literature and sportswear and will become lasting favourites in your wardrobe. 

Sylvester's Wellington store is housed in a light-filled and architectural space on lower Cuba Street with New Zealand artist Eady Scott's eye-catching public sculpture The Philanthropist's Stone outside as a landmark. 

Go browse Kate Sylvester's current seasonal collections and soak up the beautiful store atmosphere.

Kate Sylvester Wellington Wakefield Street
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Alchemy Equipment

If you're looking for technical outdoor gear that's also sleek, chic and design-driven, Alchemy Equipment is your first stop. From high country to the city streets, their clothing allows the wearer to move seamlessly between the two without sacrificing form or function.

Their Victoria Street store is cool and considered, reflecting the muted colour palette of their clothing and luggage collections. Both their men's and women's gear are made from high-quality materials like Primaloft and merino, and their luggage is simple, functional and modern.

Playpark Karen Walker

111 Victoria Street, Te Aro, Wellington

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Playpark is New Zealand Fashion designer Karen Walker's fun ever-changing store, showcasing some of her popular garments and her favourite labels from across the world. Karen's famous KW sunglasses collection and one-off pieces are located in store. You can find Playpark on Victoria Street.

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