Shop for top New Zealand labels on Victoria Street

Full of New Zealand and some local labels, this part of town has some absolute hidden gems. Make sure you take a wander down Lombard Laneway to discover some local designs and grab a coffee from local favourite Lamason Brew Bar

Yu mei hand bag black  v3
Yu mei hand bag milly croc v2
Yu mei hand bag green  v2

Yu Mei

85 Victoria Street, Te Aro, Wellington

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If Wellington has an ‘it’ bag, it would most certainly be made by Yu Mei. Founded by Wellingtonian Jessie Wong, Yu Mei create leather bags and accessories that are functional with an understated luxury that are made in the heart of Wellington. Yu Mei’s flagship store on Victoria Street has a clean and minimalistic design and is a stunning place to experience Yu Mei’s often-updated collection of leather goods, which ranges from bags to wallets and accessories. Each Yu Mei design is made from 100% South Island, New Zealand farmed and tanned deer nappa which makes for an object that’s unbelievably soft and develops a lovely patina with age.

Deryn Schmidt

16 Lombard Street, Te Aro, Wellington

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Local Wellington designer Deryn Schmidt is known for her exquisite tailoring and impeccable finish. Applying a modern interpretation to classic shapes, her pieces are timeless investments for your wardrobe. All garments are locally-designed and proudly 100% New Zealand-made. Deryn’s flagship store on Jackson Street also doubles as a workroom so you will often find her designing or cutting the latest styles there or visit her second store on Lombard Laneway.

Shop floor at Deryn Schmidt on Lombard Street
Wilson Trollope Victoria Street storefront

Wilson Trollope

1/115 Victoria Street, Te Aro, Wellington

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Wilson Trollope is the fashion label of Wellington designer, Annabelle Wilson. Launched winter 2013, the label is named after Annabelle’s grandmothers, who were both stylish and talented dressmakers themselves and taught her their craft. Wilson Trollope has an understated polished elegance with classic, uncomplicated silhouettes and engaging prints. Wilson Trollope’s flagship store on Victoria Street is the perfect place to delve into the designer’s seasonal collections.

Juliette Hogan

88 Victoria Street, Te Aro, Wellington

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Known for her impeccably tailored clothing, Juliette Hogan makes ready-to-wear collections that you will want to wear every day.

Using a simple palette of neutral tones interspersed with highly anticipated signature prints, Juliette Hogan’s pieces have a simple sophistication and elegance. Where possible, Juliette Hogan produces her clothing in New Zealand and uses natural fabrics like New Zealand merino and wool for pieces that are designed to last.

Juliette Hogan shopping
Juliette Hogan pyjamas
Juliette Hogan outdoors coat
World candles
World fragrances
World clothes


102 Victoria Street, Te Aro, Wellington

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World’s Wellington store is part show-room, part-gallery, part-theatre and part-perfumery. The large World store on Victoria Street stocks the World clothing collections, as well as a huge range of artisan luxury fragrances – heaven for anyone into niche and hard-to-find fragrances. New Zealand designers Dame Denise L'Estrange-Corbet and her husband Francis Hooper are behind the World brand which is one of the leading and most avant-garde fashion houses in New Zealand known for their flamboyance and theatricality.


104 Victoria Street, Te Aro, Wellington

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Fitting for a label most famous for their beautiful underwear, Lonely’s flagship store on Victoria Street is a private sanctuary that’s hidden from view from the street. Designed by leading architectural designer Rufus Knight (also behind Aesop and Yu Mei store fitouts), the marble and concrete walls and floor are juxtaposed with a stunning purple sofa and a rustic handwoven rug. Shopping at Lonely is a lovely experience where every detail has been thought through: from the staff, to the complimentary sparking water and the beautiful dried flower arrangements at the door.

Shop floor at Lonely on Victoria Street
Clothes rack at St Fabiola in Lombard Lane
Shop floor at St Fabiola in Lombard Lane
Artwork at St Fabiola in Lombard Lane

St Fabiola

115 Victoria Street, Te Aro, Wellington

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When you’re in the need of a statement piece, be it clothing, jewellery, footwear or art, pop into St Fabiola. 

St Fabiola, named for the patron saint of divorced people, is an edgy boutique where owner Kirsten Sutherland edits a collection of New Zealand fashion labels, as well as art by leading New Zealand contemporary artist Fiona Pardington. Kirsten is also a talented artist herself creating detailed embroidered works – she also worked on the Hobbit trilogy as the main digital embroiderer.

Kate Sylvester

26 Cuba Street, Te Aro, Wellington

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Celebrated Zealand designer Kate Sylvester is known for her intelligent and feminine designs that riff off pop culture, literature and sportswear and will become lasting favourites in your wardrobe. 

Sylvester's Wellington store is housed in a light-filled and architectural space on lower Cuba Street with New Zealand artist Eady Scott's eye-catching public sculpture The Philanthropist's Stone outside as a landmark. 

Go browse Kate Sylvester's current seasonal collections and soak up the beautiful store atmosphere.

Kate Sylvester Wellington Wakefield Street
Shop floor at Wanda Harland on Wakefield Street
Clothes rack at Wanda Harland on Wakefield Street
Shop counter at Wanda Harland on Wakefield Street

Wanda Harland

126 Wakefield Street, Te Aro, Wellington

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With an emphasis on ethically-made garments, Wanda Harland has a good eye for wearable, well-made garments that will last. Bringing together a curated collection of covetable labels from local, New Zealand and international designers, the Wakefield Street store is the second for Wanda Harland, which began with a store on Jackson Street. With a good number of pieces from each represented designer, this is the kind of store where you can happily spend some time browsing.

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