Shop independent boutiques on Willis Street

Home to some of the heavy hitters in New Zealand fashion and long-standing independent boutiques, Willis Street is well worth a browse  

Hurricane Denim

49 Willis Street, Te Aro, Wellington

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Hurricane Denim is considered the biggest denim retailer in New Zealand, with an incredible 1500 pairs of men’s jeans and 1900 pairs of women’s jeans stacked on the shelves of its Willis Street store. There’s an art to finding the perfect pair, though, and for that reason founder and owner David Byrne doesn’t sell online, as he believes customers need to come in and try his Rollas, Neuw, Levis, Wrangler and Gstar jeans.

Hurricane Denim Credit Celeste Fontein 1
Hurricane Denim Credit Celeste Fontein 2
Hurricane Denim Credit Celeste Fontein 3
Ultra Shoes Don Wearing v2

Ultra Shoes

53 Willis Street, Te Aro, Wellington

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Ultra Shoes is friendly, vibrant and unique, with an individual sense of style - a reflection of many of their customers. The feminine, calm space on Willis Street is designed to have a lounge feel so you can take your time browsing the beautifully crafted footwear from brands like Gelato, EOS, United Nude and Ernest Wyler.

Good As Gold

20 Bond Street, Te Aro, Wellington

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When you see a stylish local on the streets of Wellington, chances are they shop at Good as Gold. The independent family-owned streetwear store brings together a curated selection of brands from around the globe, as well as some local and New Zealand labels. The staff are friendly (and very well-dressed) and the store has a laidback and very chilled vibe. From sneakers to jeans to dresses and accessories, Good as Gold has some real treasures in store for you.

Good As Gold Credit Celeste Fontein 3
Good As Gold Credit Celeste Fontein 1
Shopping good as gold image credit Celeste Fontein
Coco Wellington on Willis Street

Coco Wellington

128 Willis Street, Te Aro, Wellington

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Coco is one of those hidden gem stores that you need to seek out. Stocking hard-to-find labels from New Zealand and beyond, this high-end boutique on Willis Street is the perfect place to find a special occasion outfit. In an elegant, gallery-like retail space, Coco presents Australian labels like Zimmermann and Senso and New Zealand ones like Ingrid Starnes, Harman Grubiša and Charmaine Reveley. You never know what you’ll find at Coco, but you’ll be so glad that you sought it out.

Unity Books

Willbank House 57 Willis Street, Te Aro, Wellington

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There’s a special feeling when you walk into Unity Books. There’s a child-like sense of excitement at the overwhelming array of rainbow-coloured book spines and tables stacked with books devoted to all your favourite genres from cooking to photography, children’s books to biographies. Unity Books is an award-winning independent bookshop that specialises in New Zealand and international literature, poetry, history, and nonfiction and they always the latest new releases by award-winning writers. Unity Book staff are a delightful mix of literary-lovers who will help you hunt down what you’re looking for.

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