Friendship and fashion: twenty-seven names
Local label twenty-seven names on friendship and making joyful fashion.
Anjali Burnett remembers exactly what Rachel Easting was wearing the first time she saw her: "A Winnie the Pooh T-shirt and bike shorts".
Not quite what you’d expect from one of Wellington’s most fashionable women, but then, in Rachel’s defence, she was eight years old at the time – this auspicious meeting between the two future founders of twenty-seven names took place during a game of tag at their Karori primary school. They went on to attend Wellington Girls’ College and then Otago Polytechnic, where Rachel studied fine art and Anjali fashion. Anjali always knew she wanted to design clothing, says Rachel.
"It became really obvious it was something we could do together and that I had something else to bring to the table."
We often have opposing ideas, but I think that’s what makes us quite strong.
The "playful, joyful" twenty-seven names style is very much a combination of both their aesthetics, which means they’ve become masters of compromise.
"We often have opposing ideas, but I think that’s what makes us quite strong," Anjali says. "We can argue for three hours about how a dress can look, and then it can end up in its perfect iteration."
Rachel adds, "I’m really risk averse, so if we do anything interesting, it’s because Anj has suggested it, not because I have. But I think those checks and balances are good."