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Accentuate helps businesses, products and services, and brands become known. They raise their profile, making them more noticeable or prominent so they become more successful.

Based in Wellington, Accentuate provides clients throughout New Zealand with specialist communications expertise and advice. Particular strengths include strategic counsel, news media and government relations, public affairs, and reputation and issues management. Organisations experiencing a crisis or requiring assistance managing issues, value our commonsense and pragmatic advice. Accentuate ensures clients’ communications are current, accurate, timely and well-targeted to their intended audience.

Their longstanding relationships with the general and business media, help ensure that clients are profiled through bona fide editorial covering their announcements and milestones. Working with industry partners, they can develop and execute integrated marketing communications programmes involving public relations, advertising, social media and direct communications.

Accentuate’s principal Rob McGregor has over 25 years experience in public relations and advertising, has extensive industry knowledge and networks. His industry sector experience includes: financial services, publicly listed companies, investor relations, film & digital entertainment, information technology, automotive, healthcare, fashion, crown-owned enterprises, education providers, agribusiness and the rural sector (including viticulture), voluntary sector organisations, hospitality and tourism.

Accentuate’s clients come from public and private companies including industry associations, the public sector and the not-for-profit sector.

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