Major Events
WellingtonNZ works in partnership with the event sector to bring exceptional events and experiences to Wellington.
Wellington has a reputation for delivering exceptional events and experiences. We have invested in and worked in partnership with a wide range of major events.
A major event is classified by the significant outcomes it delivers to the city and region. The benefits include:
- Economic impact: Drive significant out of region visitation, visitor spend, and create jobs.
- Identity and brand: Tell Wellington’s story to the world and reaffirm our position as a key destination for major events.
- Social impact: Contribute to Wellington’s liveability.
Funding criteria
We look for events which have a strategic fit with Wellington, showcase the city's unique attributes, align with our people and place, and balance the major events calendar. We take a portfolio-wide approach to event attraction and investment decisions within the city.
To view the full criteria and information on funding, download the framework.
Wellington Major Events Strategic Framework [PDF 1.9MB]
Apply for major events funding
If your event strongly aligns with the criteria, and you’ve read the supporting documents, send us your expression of interest.
How we can help
For advice and information about hosting your event in Wellington, email the Major Events Team at majorevents@wellingtonnz.com.
If your event doesn't qualify for major events funding but you would like marketing support, submit an enquiry through our promotional support request form.