As Wellington’s Regional Tourism Organisation (RTO), it’s WellingtonNZ’s job to promote the capital as a visitor destination and help boost our tourism economy.

How WellingtonNZ can help

WellingtonNZ’s Tourism Trade team works with a range of local tourism businesses, including attractions, tour operators and accommodation providers. Our team can help you understand visitor markets and connect with travel sellers.

Starting a business is a big decision, and we can offer quality startup advice and support for new operators. For established tourism businesses, our team can help you access support to grow your business, connect with new markets and travel sellers, and increase your sales channels.

Working with travel sellers

Our team works primarily with offshore and domestic travel sellers who promote Wellington as a destination to their clients.

There are opportunities for businesses to work with travel trade organisations. These organisations operate as intermediaries in the tourism industry.

They include:

  • inbound tour operators (ITOs)
  • wholesalers
  • travel agents
  • travel brokers
  • online travel agents (OTAs).

Contact our Tourism Trade team if you’re considering working with a travel trade organisation.

The interior of Wellington Isite, with yellow features around the room, brochures on the walls and a lifesize statue of Gandalf.

Advertise through the Wellington isite Visitor Information Centre

The Wellington isite is a key stop for visitors to Wellington, so remember to keep the team updated on your product offering.

Maximise your exposure to engaged visitors by advertising in the isite through paid brochure display or digital signage.

To advertise, complete the online request form or visit the isite.

Official Visitor Guide and Downtown Map

WellingtonNZ produces the official Wellington Visitor Guide and Downtown Map, which are available for you to give to your guests and clients.
The Visitor Guide is free, and Downtown Map pads are available for businesses to buy. 

Contact us to place an order

A map of Wellington City Central.

Develop business capability

Grow your business

If your business is at a growth stage and you’d like professional support for this, contact our Business Growth team.

They offer advice and resources to help you grow sales, take on more staff, access funding and steer your business toward success.

Sustainable Tourism Programme

The Wellington Sustainable Tourism Programme develops local tourism businesses’ capabilities across the Tourism Sustainability Commitment (TSC) four pillars: economic, visitor, community, and environment.

The programme can help you create a personalised action plan for your business.

WellingtonNZ newsletters

Keep up to date on what is going on in Wellington and the tourism industry by signing up to:

  • Business newsletter — email updates on what we’re doing to help the Wellington economy, along with business news and events across the region.
  • KNOW newsletter — a fortnightly email featuring what’s new and happening in the Wellington region.
  • Tourism New Zealand — find out all the latest news, events, training, tips and more on the New Zealand tourism industry.