WellingtonShopping
Colour coordinated clothing on wood and gold hangers lined perfectly on a rack in Twenty Seven Names.

twenty-seven names

Local label twenty-seven names makes joyful fashion for women.

Wellington label twenty-seven names makes whimsical and fun womenswear. Started by two best friends, the brand champions sustainability and ethical production.

You’ll find twenty-seven names’ flagship boutique on Ghuznee Street, at number 27. The double-up in the name and address is a happy coincidence. When Anjali Burnett and Rachel Easting founded the brand in 2006, they named it after the 27 people who got it off the ground. Now, their store is down the road from their workroom, in the central neighbourhood of Te Aro.

A clothing rack with floral, navy blue, coral, black and white blouses and dresses in front of a white brick wall.
A bright pink blazer hangs in the window of a boutique clothing store called 'twenty-seven names'.
The storefront of a boutique clothing store. It's a white building with glass doors.

The light and open space leaves plenty of room for browsing. A restrained, minimal fit-out lets the clothes sing. The brand is known for colourful collections and playful prints. The bold pieces hang on gallery-like racks. Delicate dresses and crisp tailoring hang side-by-side, offering plenty of potential new favourites.

As well as making fun and feminine womenswear, twenty-seven names has a reputation for transparency. Its clothes have been proudly made in New Zealand since the start. Championing both people and the planet is at the brand’s core. With transparency in mind, twenty-seven names publish exactly where every component of its garment has come from, right down to the trims. Deadstock fabric (leftovers that would otherwise go to waste) often features in collections. It’s paired with sustainable hardware, like shell buttons.

The interior of Twenty Seven Names, a womenswear store in Te Aro, Wellington.
Explore more

Looking for more?

At start of items
The front facade of Mandatory Menswear Ltd, a men's clothing store in Te Aro, Wellington. It's a white building with wood-framed doors and large windows.

Mandatory Menswear

Wellington store Mandatory Menswear provides high-quality clothing, suiting, and accessories. Find its store and workshop on Ghuznee Street.

A clothing rack inside Kowtow, a boutique clothing store in Wellington.

Kowtow

Wellington fashion brand Kowtow offers sustainable and ethical modern womenswear. Exclusive prints and seasonal colours complement the minimal silhouettes.

Two people at the Stansborough Mill in Petone shopping for wool scarves.

Stansborough Mill

Famous for its costumes featured on ‘The Lord of the Rings’, Stansborough Mill in Wellington creates beautiful woollen blankets, throws, clothing and more.

The interior of Hunters & Collectors, a vintage clothing store in Te Aro, Wellington. Three shoppers are looking through the items on a clothing rack.

Hunters and Collectors

Hunters and Collectors is a Wellington institution and a treasure trove of designer and vintage clothing, accessories, and curiosities.

Looking into the glass front doors at Underlena, a lingerie store in Te Aro Wellington, two people are shopping inside.

Underlena

Shop at Underlena on Ghuznee Street, Wellington, for lingerie that combines beauty and comfort. Experience a curated selection that makes you feel beautiful.

Two people browsing luxury leather handbags inside the Yu Mei Wellington store, with shelves of neatly displayed bags in a stylish, modern retail space.

Yu Mei

Wellington-based leather goods label, Yu Mei prioritises function and form as well as aesthetics. It blends luxury, utility, and a distinct New Zealand touch.

Staff member behind the counter at the Coffee Outdoors Wellington store, with camping and outdoor products on display.

Coffee Outdoors

Coffee Outdoors specialises in high-quality, lightweight outdoor clothing and equipment. The ethos is looking your best in the bush goes hand in hand with function.

Interior of Good As Gold fashion store in Wellington showing clothing on display on painted yellow clothing racks.

Good As Gold

Good As Gold is a Wellington streetwear staple, blending global fashion, curated sneakers, and warm, community-first vibes.

Anjali Burnett.

Anjali Burnett: a local guide to fashion

There are a tight group of fashion designers and stores in the city. Ingenuity and inventiveness are words often associated with them. Co-founder of local label twenty-seven names, Anjali Burnett, knows many of them as both a colleague and a customer.