What we do

Our mission is to create a thriving region for all; with more businesses succeeding and employing more people, more people participating in and attending events and experiences, and supporting more collaboration and engagement across the region.

Our ambition is to promote Wellington as a region to visit, live, study, work, do business and invest. Through Wellington storytelling, we intend to bring Wellington to the world and in turn, bring the world to Wellington.

We support businesses to build capability, attracting, hosting and investing in events, running civic venues, marketing and storytelling, and destination development.

WellingtonNZ is also the owner of Creative HQ, an innovation agency that supports business founders, startups, and corporates via incubation, acceleration, and innovation programmes.

We receive funding from Wellington City Council, the Greater Wellington Regional Council, Central Government, and a range of private sector partners.

Each year our work contributes to tens of millions of dollars of economic benefit for the region.

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We tell Wellington’s stories

WellingtonNZ loves showcasing the best of Wellington and can help with free promotion for your business or event. We’re here to support the Wellington region with everything that it does.

We profile events, cafés, bars, restaurants, shops, tourist attractions, activities, and accommodation. We also operate the Wellington isite and can help profile your business there. Our aim is to promote the Wellington region as an amazing place to live, visit, work, and play in.

Economic growth

WellingtonNZ works with a large range of private and public sector organisations in business, tourism and education.

The Business Support teams offer many services to support businesses at all stages of growth. These include:

  • business mentoring
  • capability grants
  • research and development funding
  • tourism business and product consultancy
  • regional development projects.

WellingtonNZ also owns innovation agency, Creative HQ. It supports business founders, startups, and corporates through incubation, acceleration, and innovation programmes.

Find out more about Creative HQ

A performer at the Park stage at Jim beam Home Grown 2023 playing the keyboard and singing  to a crowd of thousands.

We help events succeed

WellingtonNZ is here to help if you’re looking to stage or bring an event to Wellington. We specialise in major event support — that is events that have a major impact on Wellington from economic contribution by visitors. We also support large-scale conferences and hosting entertainment events in the six civic venues we manage.

The event teams within WellingtonNZ can help research, plan, and successfully deliver your next event.

We help you film in Wellington

If you are considering filming in Wellington, you’ve come to the right place.

Wellington is home to world-class movie-making talent, facilities and technology. Screen Wellington works hard behind the scenes to support the industry that has put the capital on the map.