Strategies and publications

By the numbers.... find everything from our Regional Economic Development Plan to our Statement of Intent and Annual Reports.

On this page:

Annual Reports

Chair and chief executive report

Financial Statements

Statements of Intent

Destination Pōneke

Destination Pōneke is the Wellington Destination Management Plan 2025 to 2035. It provides a roadmap for how Wellington develops as a visitor destination. It’s about enhancing aspects of our city, so Wellington continues to be a great place to live, work, study and visit — and is ready for future change.

Destination Pōneke Plan 2025 to 2035 [PDF, 5.96 MB]

Supporting strategies

Destination Pōneke is supported by a suite of strategies and action plans that guide our destination management priorities. Summaries are available below. For further information and access enquiries please email chris.sperring@wellingtonnz.com.

Wellington Food and Drink Tourism Strategy Short Term Action Plan [PDF,  501 kB]

Wellington Cruise Strategy [PDF, 781 kB]

Opportunities for Impact Through Procurement

The Māori economy is key to the wellbeing of Māori and is an important contributor to the economy of the greater Wellington region. In our role as a regional economic development agency, we seek to support a thriving regional economy for all. Part of this is ensuring there is equitable access to the system through procurement opportunities.

This report is the result of a piece of work by Puna Awarau, commissioned by WellingtonNZ. It aimed to understand the procurement ecosystem, and identify opportunities to support greater access in the region. To begin to understand the landscape of procurement, Puna Awarau interviewed Māori suppliers with lived experiences of procurement. They also interviewed a small group of conscious buyers who are implementing new ways of operating, to support greater access.

The Opportunities for Impact Through Procurement report is the result of this research. It’s the first step in providing insights and identifying opportunities for impact across four key themes (collaboration, capability, support, and action).

WellingtonNZ intends to use the report to explore ways to support and grow businesses in the region, alongside value-aligned partners.

Opportunities for Impact Through Procurement [PDF, 2.68 MB]

Wellington Regional Economic Development Plan

This plan aims to guide the long-term direction of the economy and will help drive high-impact economic initiatives over the next 10 years.

It sets out the strategic direction, issues and opportunities, and guides where funding and support should go.

It’s about future-proofing the region and making sure it thrives economically. But also about ensuring Wellington is a great place for everyone to live, including our Māori and Pasifika communities. It also aims to improve wellbeing and quality of life.

Wellington Regional Economic Development Plan

Wellington Major Events Strategic Framework

The Wellington Major Events Strategic Framework supports the Wellington Major Events Fund. It invests in events that deliver strong economic, reputational and social outcomes for Wellington.

Wellington Major Events Strategic Framework [PDF, 2 MB]

Looking for more?

At start of items
Looking down on Wellington city from Mount Victoria at sunset, the orange glow of the city lighting up is seen as well as the purple hills and blue water.

What we do

WellingtonNZ is here to make the Wellington region thrive as a place to live, visit, study, work, do business, and invest.

Super close up of a Kea inside the Wellington zoo.

Contact WellingtonNZ

Get in touch with WellingtonNZ, the Wellington Region’s Economic Development Agency.

7 members of the WellingtonNZ board pictured in front of the Cuba Street bucket Fountain.

WellingtonNZ Board of Directors

The WellingtonNZ Board brings together leaders with a broad range of experience, knowledge and expertise.

Two kākā sit on tree branches with a third hanging upside down. Two of the birds are nipping at each other.

Senior Leadership Team

Meet the WellingtonNZ Senior Leadership Team tasked with enhancing prosperity, vibrancy and liveability across the region.

The Well_ngton Sign is located at the Wellington Harbourfront Walk, with a metallic red facade reflecting light onto the cement in the foreground.

Join the team

Check out the latest job opportunities at WellingtonNZ. Come join our team and help create a thriving Wellington region.

3 children and an adult sit at table at House of Science and play with magnets.

Wellington Regional Economic Development Plan

The plan guides the long-term direction of Wellington’s economy. Its vision is to build a future-focused, creative, sustainable, and thriving region for all to be proud of.