It has been a long process to get their products to market approval. Ensuring a patent is watertight is essential for medical development. Cynthia notes the first question generally asked on a grant application is not ‘is this a life-saving idea?’ but rather ‘what’s your patent status?’. “We won a research and development grant in the early stages. That was completely foundational. And then, through WellingtonNZ, we had some amazing help; one of the key grants for us was the Intellectual Property Grant.” This is a grant to help businesses cover costs for developing, protecting, and commercialising innovations. Evithe has also engaged with angel investment groups to raise capital and help support the launch of commercial products. Cynthia’s experience with these groups in the innovation eco-system has been very positive.
Cynthia notes that what helped them most in the early stages and what makes New Zealand particularly special is its science and business community. “You can pick up the phone and pretty much get anyone on the phone. ‘Do you have time available? Can you help us with this?’ People are so generous.”
Evithé is not only a forerunner in the botanical drug market but also in medicine development in general. “At the Medical Research Institute of New Zealand, we found out that we’re one of the first New Zealand companies to run a clinical trial in New Zealand. We really wanted to show that you can actually do this.”