Wellington’s “intangible energy” focus of new visitor campaign
Would you do something you’ve never done before? Eat something different, wear something unusual – would you go somewhere new? You would in Wellington.
Business Events Wellington (BEW) has officially launched its legacy programme with the development of resources to help clients formulate individual legacy projects. A new specialist conference advisor has also been appointed to guide organisations through the process.
BEW Manager Irette Ferreira said the aim of the legacy programme is to capture the positive outcomes and impacts generated by conferences in Wellington that are additional to the economic benefits.
“Whatever the purpose, conferences also have the potential to create something meaningful for the community and drive wider socio-economic gain,” Irette said.
The new process was trialled in November when several international conferences were held in Wellington. It was the perfect opportunity to work with clients across a range of disciplines and subjects and capture a variety of positive outcomes directly attributable to the host organisations.
While the legacy programme is focused on international conferences, BEW is also working with domestic conferences with long-term agreements anchoring them to the city.
Dr Zahra Champion, Executive Director of BioTech New Zealand – which held its inaugural Life Sciences Summit in Wellington last year, said BEW had identified “exactly what we hoped to achieve.
“BEW is supporting us to expand the impact of our conference beyond the two-day summit. It has been integral in the planning of new elements, helping us with introductions and valuable advice.”
“Conferences are a powerful platform where knowledge and ideas are exchanged and discussed, and where new solutions are born out of collaboration,” said Irette. “Business Events Wellington want to capture these outcomes and support our clients in achieving their legacy goals leading to social and global change.”
Organisations looking to implement legacy projects from their conference can receive support from BEW on how to transform intention into actions.
“We provide advice and connections locally. Once a legacy project has been completed, we can also explore opportunities to maximise its impact.”
Date published: 31 January 2024
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