Cruise tourism keeps capital buzzing as season sails in early
Wellington’s 2025–26 cruise season begins early, bringing 71 ships and 120k+ visitors. A strong outlook promises major benefits for businesses across the city.
Kane Feaver
Models from the World of WearableArt Show (WOW) with Tupou Vaa’i, Rieko Ioane, and Ardie Savea from the All Blacks in the grand room at New Zealand Parliament.
This weekend is one of the capital’s busiest of the year when the opening weekend of this year’s World of WearableArt Show: DREAM AWAKE coincides with an All Blacks v Australia Bledisloe Cup rugby game at Sky Stadium.
Both Saturday night events have sold out meaning an influx of visitors into the city, an anticipated crowd surge for hospitality outlets and a busy time for the capital’s hotels.
WellingtonNZ events and experience general manager Heidi Morton estimates more than 60,000 people will attend events in the city from Thursday through to Monday.
“That means it will be super busy with lots of locals and visitors out and about — we advise booking restaurants in advance and getting to venues early or just coming into town to experience the city buzz.”
The mega weekend includes:
In addition, the city is dressed to impress with Light Pou on the waterfront celebrating te reo Māori, buildings lit up in WOW Show: DREAM AWAKE theme colours and matched by the WOW sign near Te Papa.
The WOW HUB is also operating again in Queen’s Wharf Square including garment displays, merchandise, selfie moments, and themed lighting and projection.
WOW is on for three weeks until 13 October. Last year the season provided a gross benefit of $30.3 million with almost 30,000 out-of-town visitors spending more than $19 million.
Heidi says WOW’s world-class status makes it a huge boost for the capital, cementing the city’s reputation as a vibrant cultural hub.
“And the good times are set to continue right through to Christmas with a huge variety of events on that we would love to see as many people as possible supporting.”
Coming up are:
On the exhibition front Doctor Who Worlds of Wonder continues until 28 October and The Art of Banksy opens on 28 November.
Date published: 25 September 2024
Garments pictured:
The Lady Warrior, Rinaldy Yunardi, Indonesia
Sen no hida (1000 Folds), Carolyn Gibson & Joelle March, New Zealand
Metamorphosis, Juliet Dodson, United Kingdom
Wellington’s 2025–26 cruise season begins early, bringing 71 ships and 120k+ visitors. A strong outlook promises major benefits for businesses across the city.
The World of WearableArt (WOW) Show has delivered its biggest economic benefit ever to the creative capital.
WellingtonNZ welcomes the second tranche of the Government’s Events Boost Fund, announced today. The announcement confirms a significant investment across four Wellington events: Visa Wellington On a Plate, Beervana, World of WearableArt (WOW) and Lōemis.
New Zealand’s world-leading coach development systems have helped secure the ICCE Global Coach Conference for Wellington in 2027.
WellingtonNZ has signed a partnership with Tech New Zealand to bring three of its tech-specific conferences to New Zealand’s capital city for the next three years or editions.
ULTRA Worldwide Music Festival is set to come to New Zealand for the first time ever in 2026 and will be hosted exclusively in Wellington.
Locals and visitors are invited to discover over 50 deals across Wellington cafés, restaurants, retail stores, events and experiences throughout December and January.
WellingtonNZ’s calendar of major and regional events continues to make a positive impact — driving visitation, boosting the economy, and strengthening local pride across the region.
Major drivers of economic impact for the capital city and surrounding region include events, tourism, business development and creative technology.
Wellington has successfully hosted the International Congress and Convention Association (ICCA) Business Workshop from 12–14 February - the first time the event has been held in the Asia-Pacific region - delivering opportunity for the capital and the wider business events sector in New Zealand.