Rob had previously released Zerode’s first production bike in 2011. “He was always tinkering, classic number 8-wire, Kiwi shed kinda guy,” says Ali. “He had a good mate called James Dodds, who was a world-class downhill racer. The two of them started making a bike for him to race. More of that downhill community found out about them and asked for bikes.”
From there, Zerode burgeoned and brought out other models that reflected their New Zealand roots. Taniwha and Katipo are enduro and trail bikes. New models: Shadow and the Downhill Bike G3 draw on the same design principles, utilising that internal gearbox, as opposed to the traditional rear derailleur. “We take the weight at the back of the bike and put it in the lowest, middle point of the bike,” explains Ali. The design makes for smoother and faster downhill riding, which has proven popular here and abroad, with New Zealand making up about a third of sales, and the remainder going out to Australia, North America and Europe.