WellingtonNZ works in partnership with the event sector to bring exceptional events and experiences to Wellington
What’s important in a major event
We look for events which have a strategic fit with Wellington; showcase Wellington’s unique attributes, align with our people and place, and provide balance to the major events calendar. A major event is classified by the significant outcomes it delivers to the city and region. These benefits include:
- Economic impact: Drive significant out of region visitation, visitor spend and create jobs
- Identity and brand: Tell Wellington’s story to the world and reaffirm our position as a key destination for major events
- Social impact: Contribute to Wellington’s liveability
We manage two different funds for Wellington; the Wellington Major Events Fund and the Wellington Regional Events Fund. Both funds have separate criteria to drive outcomes for the Wellington region.