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Major Events

WellingtonNZ works in partnership with the event sector to bring exceptional events and experiences to Wellington

Major events play a significant role in making the Wellington region wildly famous.

Major events are a key contributor to Wellington’s regional economy, attracting out of region visitation, generating spending in retail, hospitality, accommodation and tourism, and creating new jobs across multiple sectors. In the past five years, the WellingtonNZ major events portfolio has contributed over $500 million in economic benefit for the local economy.

WellingtonNZ Major Events work in partnership with the event sector to maximise the economic, reputational and social benefits to the region.

What we do

We attract, invest and partner with major events to enable them to succeed and to drive outcomes for the Wellington region.

The team works across event attraction and feasibility, sponsorship marketing and promotion, logistical and venue support, feasibility studies and major event bids, all-of-city response, activations, planning, management, risk management and, coordination.

What’s important in a major event

We look for events which have a strategic fit with Wellington; showcase Wellington’s unique attributes, align with our people and place, and provide balance to the major events calendar. A major event is classified by the significant outcomes it delivers to the city and region. These benefits include:

  • Economic impact: Drive significant out of region visitation, visitor spend and create jobs
  • Identity and brand: Tell Wellington’s story to the world and reaffirm our position as a key destination for major events
  • Social impact: Contribute to Wellington’s liveability

We manage two different funds for Wellington; the Wellington Major Events Fund and the Wellington Regional Events Fund. Both funds have separate criteria to drive outcomes for the Wellington region.

WellingtonNZ

Major Events Fund

This fund’s purpose is to deliver strong economic, reputational and social outcomes for Wellington.

WellingtonNZ

Regional Events Fund

The purpose of the Wellington Regional Events Fund is to support events that will drive significant domestic visitation and spend to the Wellington region; encouraging expenditure missed by international visitors.

Get in touch

For more information on the Major Events, Regional Events or event marketing support, contact the Major Events team.

Contact us